Big news for MMA fans from SportsBusiness Journal: the UFC is set to sign a long-term deal with Fox that will bring mixed martial arts to the mainstream.
Fox execs refused to comment on the deal, but sources with knowledge of the negotiations said bidding had gone as high as $90M per year. The Fox deal is believed to be for seven or eight years. As part of the deal, most of the weekly programming that UFC has on Versus and Spike TV will move to FX starting in January. That includes several fight cards, plus shows like the reality series “The Ultimate Fighter.” Fox-owned Fuel also will wind up with some UFC content. But rumors that Fox will rebrand Fuel as a UFC channel are not true, sources said.